About Me

James O’Malley leads advanced analytics and measurement in the business intelligence group at JPMorgan Asset Management. James builds new methodologies, manages data technology strategy, develops analytics talent and strengthens the firm’s data-driven culture. His team of data scientists build target audience segments, forecast performance and prove the impact of communications on key performance indicators.

James was named a PR News Rising Star, included as a PRSA-NY 15-Under-35, and won a PRWeek Award for Best Use of Analytics. He has been published in both PR and technology trade publications, quoted in books and guest lectured at universities.

His love for blending multiple data sources into a simple story has led him to conduct c-level work at all stages of the customer journey — brand sentiment analysis via social listening, optimizing landing pages, social content strategy and corporate reputation via survey tracking.

When he’s OOO, James is up early on weekends to cheer on Arsenal and catch Formula 1 races. He and his wife have missed travel, having previously enjoyed trips to the Bahamas, Hong Kong, Paris, Ireland and Thailand.